Privacy Policy

1. Information We Collect

Eternity Diamonds may collect personal information when you:

• place an order
• contact us
• submit a website enquiry
• request an appointment
• create or use website functionality
• communicate with us by email, phone or WhatsApp
• otherwise interact with our website

Depending on how you interact with us, this may include information such as:

• full name
• email address
• phone / WhatsApp number
• billing address
• shipping address
• order details and product selections
• ring size and related product preferences
• appointment details
• the content of enquiries or messages you send us
• transaction and payment-related information
• technical information such as browser or device information, IP address and website usage data, where applicable

Where payments are made through our website, certain payment-related information may be collected and processed by third-party payment service providers rather than directly by Eternity Diamonds. See the Payments section below for more detail.

2. How We Use Your Information

We may use personal information to:

• process and fulfil orders
• communicate with you about your purchases
• provide delivery and order updates
• respond to enquiries
• arrange appointments
• provide customer support
• administer and maintain website functionality
• help prevent fraud or misuse
• maintain website security
• improve our products, services and website experience
• maintain business and accounting records
• comply with legal, tax or regulatory obligations
• send marketing communications where permitted by law

We do not treat consent to marketing as automatically given. See the Marketing Communications section below for more detail.

3. Payments

Payments made through the Eternity Diamonds website may be processed by third-party payment service providers.

Depending on the payment method selected, payment providers may collect and process information necessary to complete the transaction.

Eternity Diamonds does not intend to store customers' full payment card details directly on its website.

Payment providers operate under their own privacy and security practices.

4. Sharing Your Information

Eternity Diamonds does not sell your personal information.

We may share personal information, where reasonably necessary, with parties such as:

• payment service providers
• courier and delivery providers
• hosting and website service providers
• email and communication providers
• IT and security providers
• accountants, auditors or professional advisers
• service providers assisting with our business operations
• government, regulatory or law-enforcement authorities where legally required

We aim to share only the information reasonably necessary for the relevant party to provide their service.

5. Cookies and Website Analytics

Our website may use cookies or similar technologies for purposes including:

• essential website functionality
• shopping cart functionality
• remembering preferences
• website performance
• analytics
• security

You can usually manage or disable cookies through your browser settings. Please note that disabling certain cookies may affect how parts of the website function.

6. Marketing Communications

Eternity Diamonds may send promotional or marketing communications where you have provided consent or where otherwise permitted by applicable law.

Submitting an enquiry or contacting us does not automatically sign you up to receive marketing communications.

You may unsubscribe or request that marketing communications stop at any time. Customers can contact sales@eternitydiamonds.co.za if they would like to update their communication preferences.

7. How Long We Keep Your Information

We aim to retain personal information only for as long as reasonably necessary for:

• the purpose for which it was collected
• providing customer service
• completing transactions
• maintaining business and accounting records
• resolving disputes
• meeting legal, tax or regulatory obligations

8. Protecting Your Information

Eternity Diamonds takes reasonable technical and organisational measures to help protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

However, no website or electronic system can be guaranteed to be completely secure.

9. Your Privacy Rights

Subject to applicable law, you may have the right to:

• ask what personal information Eternity Diamonds holds about you
• request access to your personal information
• request correction or updating of inaccurate information
• request deletion of information where legally appropriate
• object to certain processing
• withdraw consent where processing relies on consent
• request that direct marketing communications stop

Requests can be sent to sales@eternitydiamonds.co.za. Some information may need to be retained where required by law or for legitimate business purposes, even after a request is made.

10. Changes to This Privacy Policy

Eternity Diamonds may update this Privacy Policy from time to time to reflect changes to our website functionality, business practices, service providers, or legal or regulatory requirements.

The latest version will be published on this page and identified by the "Last updated" date above.